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Twitter is no longer just a place for young fans like Little Monsters, Swifties, Directioners, and of course Beliebers to share their obsession with friends, it’s become a legitimate and effective platform for businesses to promote their brand and connect with their audience. Whether you’re an active Tweep of just a casual follower, you’ve surely been exposed to some fantastic and some not so great Twitter content.

In order to effectively use this social platform for your brand, you must remember to execute key items when sending out Tweets to the Twitter universe:

1. ALWAYS respond to everyone
   • By actively engaging with you audience, you will build a credible and likable reputation that your followers will begin to ReTweet to their followers – thus promoting your brand even more!
2. Share engaging, authentic, and believable content
   • Try using humor (professional humor) in your posts – subtle and easy to understand humor is a great way to get ReTweets from your followers
   • Use an image to reinforce or drive home the topic of your posts. Images are a great way to help your followers understand your point or to get them laughing!
   • Take the time to observe and learn from your community of followers and cater your posts to their interests and likes. Establishing trust comes from being authentic and believable to your followers.
   • Follow fellow brands and people that help to reinforce your industry credibility; don’t just follow everyone for the sake of having the most followers.
3. Keep consistent
   • Engage with your audience regularly to remain visible in your market.
   • Include hashtags (not too many) to help filter your content to the appropriate searches and audiences
   • Assign trusted and knowledgeable employees to handle all of your brand’s Tweeting to ensure a consistent voice and message
   • By having a checklist posted near your computer or saved to your smart phone, you can make sure that your Tweets are covering all of the necessary steps for being consistent and effective.

While Twitter is becoming a great place for brands to interact with their fans and market to a global audience, it is also becoming a widely accepted platform for education. By helping students learn how to better create a personal brand to learning the art and beauty of delivering concise and entertaining content, the Twitter platform has opened new doors for educational professional. Let’s just hope these professionals further embrace the shift in technology and allow more and more students to actively engage and learn from all social media outlets. Do you think Twitter can be used as an educational tool?

If you’re looking for even more ways to engage your audience (or students), you should probably check out Tweet Chats (Twitter Chats). A Tweet Chat is place where people who Tweet (Tweeps) are able to join together from all over the globe, a predetermined time, to talk about a common subject. It allows for a moderator to pose questions and topics to groups of followers that are eager and willing to build conversation about those topics. By using the chats appropriate hashtag, other members of the chat session will be able to easily follow and search your Tweets. While a Tweet Chat can be overwhelming at first, it’s important to lurk first and join in only when you feel comfortable. Check out this great Google Doc to find some Tweet Chats you might be interested in – Have you ever Tweet Chatted? I would love to know how it went or how it goes if you decide to join one today!

While there will always be those people who claim social media is making us all dumb, it is up to us (the social media savvy folks) to prove them wrong! With our engaging, entertaining, and informative content, we can surely knock all the naysayer’s socks right off.

Ta-ta for now!

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