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Getting Fresh With SEO

on October 21, 2013

We hear the letters SEO quite often in the online world – but what do those letters actually mean? SEO stands for search engine optimization and is “the process of getting traffic from the free, organic, editorial, or natural listings on search engines.” Take a look at this video below for more information on what SEO is exactly – who doesn’t love a good video?!

So now that we know what SEO is, how can we improve our blog post’s SEO? Let’s take a look at five simple ways we can do just that…sounds fun, right?!

  1. Style, Style, Style
    • Allow your readers to navigate through your page with ease by using bullet points to offset your text when listing items; you could even italicize or bold your keywords and phrases to draw the reader’s eye where you want it. If you are designing your own site, be sure to keep SEO in mind when creating your layout and don’t forget to make the site user friendly.
  2. Keywords…Use Them
    • Make sure you are using the correct keywords in your blog content. Make sure you are using your keywords in the right places too; text links, image attributes, your title and your domain name. Be sure to use key phrases as well – select a truly unique or niche phrase that can be all your own! Don’t overload your content though; it’s all about a happy balance!
  3. Use Images and Links – They Are Your Friends
    • Don’t just use images, optimize them! Use your keywords in the title and tags of all the images that you use. Make sure that you include those keywords in your image captions as well. The same applies when using videos; tag, title (if you can) and caption videos using keywords and phrases. Again, same things for links – hyperlink phrases that contain your keywords.
  4. Create Great ContentPicture1
    • Never forget that content is truly king – no amount of tricks or fancy layouts can compete with honest and real content with a focus on your keywords and phrases. Also, remember to update your content regularly to keep your traffic fresh and interested. Keep in mind, great content needs a great title! We all want to be on that first search page when our topic is Googled; by having a great title you’re already taking steps toward that first page goal!
  5. Try Out Some Analytics
    • There are tons of free reports you can run for your site that brings some insight into who is visiting your page and when you have the most traffic. Some of the areas you can track via analytics are the number of repeat visitors, how engaged your audience is, and the average number of pages your visitors are viewing. Keep in mind, Google Analytics doesn’t always play nice with sites with pre-defined templates. For tracking sites like Facebook or WordPress, Google suggests using a plug-in or widget to help your use Analytics on these pages.

Now that we know what SEO means and how we can beef up said SEO on our blogs and personal pages, the sky is the limit for us! I expect to see all of you on the first page when I search for your topic of Google next time!

Questions to Ponder:

  1. Have you used Google Analytics (the site or the plug-in/widget)? If so, were your results helpful and/or surprising?
  2. What are some other helpful tips and tricks that you have found while researching SEO?
  3. Do you think it’s important to measure your blog’s SEO or is just one more thing that you don’t really have enough time for?

Ta-ta for now!


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10 responses to “Getting Fresh With SEO

  1. Renard Moreau says:

    [ Smiles ] It never hurts to learn about SEO.

    Great post!

  2. Erin Tracy says:

    Unfortunately, I haven’t been able to use Google Analytics or the plugin because the only site I have to analyze is my site. Since you can’t use plugins and you can’t alter the HTML code on to utilize Google Analytics I feel like I’m really missing out. I didn’t realize how important it was before this week to not only include keywords in image alt tags but to also include keywords in the name of the image. Measuring your SEO is important because if you are looking to reach out to more people, you can’t possibly guess all of the information you need to know in order to optimize and focus your content. You need a way to measure the data.

    • lutt09 says:

      Hi Erin!

      I completely agree, I feel like I’m really missing out on some interesting and useful information by not being abel to use Google Analytics with my WordPress blog. This week has definitely opened my eyes as to how much information can be learned by utilizing and analyzing the data provided by tracking/measuring services.

      Thanks for reading!

  3. […] Getting Fresh With SEO ( […]

  4. Measuring your blog’s SEO is really important! If you’re blindly putting content out there without thinking about how people are going to find it, you run a high risk of people not finding it. I have loyalty to some websites, but most of what I find on the internet is through search. If you want to catch users like me, you generally have to be somewhere on the first page of Google’s search results. And if you’re not keeping up with how you’re doing SEO-wise, you won’t know whether you’re showing up in search or whether you should be doing something differently.

    • lutt09 says:

      Hi Julie!

      I agree, the majority of the information I find on the internet is strictly through searching on Google. IF it’s not on the first page, I will never click on. In fact, I couldn’t tell you the last time I went to the second page of search results. Most of the time, if it’s not on the first page, I will try searching a different combination of words!

      Thanks for reading!

  5. SEO is something that brands really need to make time for, and measuring it is also important. Ranking well due to proper SEO is much more of a guarantee than going viral (what we looked at a few weeks ago). Like I said in a comment on Jake’s blog, I have played around with Google Keyword Tool when writing headlines. Very useful for finding popular relevant keyword phrases. It is now known as Keyword Planner and is considered part of an AdWords account now. I have embedded Google Analytics in one of my blog posts, but have not gone back and checked it. Unfortunately, like Erin is saying, it sounds like it will not work on

    • lutt09 says:

      Hi Amanda!

      I haven’t played with the Google Keyword Tool, but it sounds interesting! I should check that out for future blog posts! I was a little disappointed when we figured out that Google Analytics doesn’t play nice with our WordPress blogs. I feel like we are at disadvantage now, but so goes life!

      Thanks for reading!

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