listen – laugh – love

A little taste of my Social Media love…

mod-er-ate (verb) : to guide a discussion

on June 19, 2014

Moderation – everything in moderation. That’s the saying right? But what does it mean “to moderate”? Well, who better to tell us than the Merriam-Webster online dictionary?


As we have continued through our ethics journey this semester, we’ve learned that it’s best to always have a plan in place – a plan that poises you and your company to handle any social situation thrown your way. However, we all know that even the best laid plans fall through every now and then. In these situations, it’s in your own best interest to moderate and moderate quickly!

Moderation can be tricky depending on the social platform in use – from Facebook and Twitter to LinkedIn and Instagram, each platform operates in a slightly different way. For the sake of this assignment, let’s take a closer look at the Facebook and Twitter platforms.

Facebook allows pretty much anyone and everyone to write as much as they want – with no character limitations, it’s easy to write entire novels in a Facebook post. Also, Facebook users tend to be a bit more private and generally do not “friend” just anyone! Because of these aspects, moderation could potentially be difficult on the Facebook platform. Also, with each new “like” or “comment” the original posts gets bumped back to the top of our newsfeeds. I would say that moderating and monitoring your Facebook space needs to be a regular occurrence to avoid any “bad” cases of hate speech, inappropriate language, bullying, etc.

On the other hand, Twitter only gives you 140 characters to play with. How much can really be said in 140 characters? I suppose we would all be surprised with just how much CAN be included! Twitter users seem to be a little more apt to put their thoughts out for the whole world to see – basically, I mean that Twitter users are more lenient when it comes to their privacy settings. Conversations via Twitter happen at a rapid pace and comments can get buried quite easily – unlike Facebook, you can’t “like” a Twitter post to bump it back to the top of user’s view. However, tweets can easily be retweeted and favorited – since conversations happen so quickly though, you’re probably less likely to “catch” that original post in the first place. Moderation on the Twitter platform would require you to constantly be on the lookout for negative mentions of your company or brand – it also would require you to react in a very quick manner.

When it all boils down, moderation is tricky no matter which platform we’re talking about. Moderating requires you to be active and engaged with your communities and your presence is required on multiple platforms pretty much all the time.

Ta-ta for now!


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2 responses to “mod-er-ate (verb) : to guide a discussion

  1. Justin says:

    Good advice in your final paragraph there!

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